Archive · 6 Dec 2025
Diageo Focuses on Inclusion and Trends
Diageo is a big company that makes drinks like whisky.
They want to have more women in leadership by 2030.
They also care about making their workplace welcoming for everyone, like women and LGBTQIA people.
They think this helps them do better.
The way people drink whisky is changing.
More women are trying it, and people want drinks that fit with their meals.
Diageo is making drinks without alcohol too.
They also think Indian culture is important and is influencing their products.
They work with people from around the world to make sure their drinks are what people want.
Diageo aims for 50% female leaders by 2030, with employee resource groups driving better performance.
Whisky consumption is evolving, with more women trying whisky in cocktails, benefiting Diageo's brands.
Innovation is driven by understanding global drinking habits and fitting products for both traditional and cocktail menus.
Mindful drinking is a significant trend, with Diageo launching non-alcoholic versions of popular brands.
Indian culture is increasingly influential, inspiring global campaigns and product development.
- Who
- Diageo, Cristina Diezhandino, Emma Walker
- What
- Diageo's focus on inclusion and consumer trends shaping whisky industry
- When
- Ongoing
- Where
- Global markets
- Why
- To drive product innovation and brand growth
- Company
- Diageo
- Global CMO
- Cristina Diezhandino
- Johnnie Walker Master Blender
- Emma Walker
- Gender Diversity Goal
- 50% female leaders by 2030
- Key Trends
- Inclusion, consumer habits, mindful drinking, Indian culture
- Non-Alcoholic Products
- Tanqueray, Gordon’s, Captain Morgan, Guinness 0.0