Archive · 30 Jul 2026
UEFA Calls Emergency Meeting Over FIFA's Commercial Plan
UEFA, the group that runs European football, is worried about a new plan from FIFA, the world football boss.
FIFA wants to create a company that will handle TV, sponsors, and tickets for all its tournaments.
They hope to raise $4.2 billion by selling small shares in this company.
UEFA says FIFA didn’t explain the plan well and that it could change how football is run.
FIFA says the extra money will help clubs and players.
The plan still needs approval from FIFA’s council and most of the 211 national football groups.
UEFA will hold an emergency virtual meeting of its 55 member associations to discuss FIFA’s proposed commercial subsidiary, FIFA Forward Enterprise.
FIFA plans to raise up to $4.2 billion by selling minority stakes in the new entity, valued at about $20 billion, while keeping full governance control.
UEFA criticizes the proposal for lack of transparency, a one‑off $20 million deadline, and potential impact on football governance.
FIFA argues the new entity would boost global football investment, raising development funding per association from $8 million to $20 million during 2027‑30.
The proposal must still be approved by the FIFA Council and a majority of the 211 member associations before implementation.
- Who
- UEFA, FIFA, Gianni Infantino, Asian Football Confederation
- What
- UEFA convenes emergency virtual meeting to discuss FIFA's proposed commercial subsidiary
- When
- Thursday (date unspecified)
- Where
- Virtual meeting of UEFA member associations
- Why
- Opposition to FIFA's plan over transparency, governance, and financial concerns
- Proposed entity
- FIFA Forward Enterprise
- Target revenue
- $4.2 billion
- Valuation
- $20 billion
- Number of FIFA member associations
- 211
- UEFA member associations
- 55