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Nayanthara Faces Box Office Setbacks But Retains Star Support
Nayanthara has had a difficult period at the box office.
Two of her recent films, Toxic and Hi, did not perform as expected.
In Toxic, she played Yash’s sister.
Hi was made for about Rs 20 crore but earned less than Rs 15 crore in theaters.
Some of her other recent films also had disappointing theatrical results.
Her streaming movie Test received mostly negative reactions.
However, she has also appeared in successful films such as Jawan and Mana Shankara Vara Prasad Garu.
R Madhavan said that a star should not be judged only by box-office numbers.
Producer Dil Raju said Nayanthara could return strongly with Monster.
Nayanthara’s two late-August releases, Toxic: A Fairy Tale for Grown-Ups and Hi, failed to make the expected impact.
Toxic, a reported Rs 500-crore production, featured Nayanthara as Yash’s sister and reportedly underperformed.
Hi, made on a reported Rs 20 crore budget, ended its theatrical run with a gross below Rs 15 crore.
Recent disappointments also include Annapoorani, Iraivan, Connect, Patriot, Nizhal and the streaming film Test.
R Madhavan and producer Dil Raju argued that setbacks do not erase Nayanthara’s stardom or future potential.
- Who
- Actress Nayanthara, along with comments from R Madhavan and producer Dil Raju.
- What
- Nayanthara is facing a series of commercial setbacks after two recent releases underperformed.
- Where
- The article refers to theatrical releases and a direct-to-streaming release, without specifying a location.
- When
- The two latest releases came out in late August; the article also discusses her recent career record.
- Why
- The setbacks are linked to the disappointing theatrical performance and reception of several recent films.
Box Office Concerns
Star Power Endures
Measuring Nayanthara’s current standing
Box Office Concerns
Her recent theatrical films, including Toxic and Hi, failed to make the desired impact, while several earlier films also disappointed.
Star Power Endures
R Madhavan said box-office figures should not be the sole measure of stardom and that Nayanthara’s fans remain supportive even when her films disappoint.
Career outlook
Box Office Concerns
The run of underperforming films, along with the negative response to Test, suggests Nayanthara is going through a difficult career phase.
Star Power Endures
Her successes in Jawan and Mana Shankara Vara Prasad Garu, along with Dil Raju’s support for Monster, indicate that she can recover from the setbacks.
Key facts
- Recent releases
- Toxic: A Fairy Tale for Grown-Ups and Hi
- Toxic production scale
- Reportedly Rs 500 crore
- Hi budget
- Reportedly Rs 20 crore
- Hi theatrical gross
- Under Rs 15 crore
- Earlier success
- Jawan and Mana Shankara Vara Prasad Garu
- Streaming film
- Test, co-starring R Madhavan and Siddharth
- Upcoming collaboration mentioned
- Monster
Quotes
R Madhavan
Actor and Nayanthara’s co-star in Test
“You can’t write off someone with her talent and beauty just because some of her films haven’t done well. Nobody spoke of writing off Ravi Teja before Irumudi, although he had a succession of setbacks. Nayanthara will be back with my Monster.”
deccanchronicle.com
“We tend to equate box office with stardom. But the fact is, a true-blue star like Nayanthara can survive setbacks. Her fans are not disappointed by her, but by her films.”
deccanchronicle.com
Sources
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