Archive · 13 Sep 2025
Radio Ad Volumes Show Modest Growth in First Half of 2025
Radio advertising saw a small increase in the first six months of 2025.
Overall, the ad volume on radio stations rose by 3%.
Gujarat had the most radio ads by state, followed by Maharashtra.
Jaipur had the most ads by city.
Top advertisers include Maruti Suzuki India and LIC.
The most popular ad time was during the evening.
Radio ad volumes increased by 3% during January-June 2025.
Gujarat led in ad volume share among states with 18%.
Jaipur had the highest share of ad volumes among cities.
Hospitals & clinics saw the largest increase in ad secondages.
Evening was the most preferred time for radio advertising.
- Who
- TAM AdEx and RCS
- What
- Radio ad volumes grew by 3% in the first half of 2025.
- When
- January-June 2025
- Where
- Across 110 radio stations in India
- Why
- An upward trend in radio advertising.
- Growth
- 3% increase in ad volumes
- Period
- January-June 2025
- Leading State
- Gujarat (18% share)
- Leading City
- Jaipur (9% share)
- Top Categories
- Real estate, hospitals, cars, jewelry, clothing, schools, life insurance
- Most Preferred Time
- Evening (37% share)