Archive · 16 Sep 2026
Widow’s Bay Emmy Sweep Fuels New England Travel Boom
Widow’s Bay is a spooky comedy show filmed in real places in Massachusetts.
The show recently won 14 Emmy Awards, including Best Comedy Series.
After the finale, many more people searched for where the show was filmed.
People are also enjoying “summerween,” which means celebrating Halloween earlier than usual.
This has encouraged travelers to visit coastal New England.
Rockport represents the fictional island’s main town in the show.
Other scenes were filmed at lighthouses, beaches, historic homes, restaurants, bars, and a chapel.
The cursed island is fictional, but the places used for filming can be visited in real life.
Apple TV’s Widow’s Bay won 14 Emmys, including Best Comedy Series, and is boosting interest in its filming locations.
Searches for “Where is Widow’s Bay filmed?” rose 526% after the season finale, according to Sixt.
Searches for “summerween” increased 809%, adding to early Halloween travel interest in coastal New England.
Rockport, Massachusetts, features prominently as the fictional island’s town centre, including Bearskin Neck and White Wharf.
Other filming locations include sites in Berlin, Gloucester, Danvers, Maynard, Groton, Worcester, and Sudbury.
- Who
- Apple TV’s Widow’s Bay, starring Matthew Rhys as Mayor Tom Loftis, and travelers interested in its filming locations.
- What
- The show is driving increased interest in set-jetting trips to its Massachusetts filming locations.
- When
- Interest surged after the show’s season finale; the article also reports a rise in early Halloween travel searches.
- Where
- Coastal and inland locations across Massachusetts, including Rockport, Gloucester, Danvers, Berlin, Maynard, Groton, Worcester, and Sudbury.
- Why
- The show’s 14-Emmy success, its New England setting, and growing interest in “summerween” have increased travel searches.
- Show
- Widow’s Bay
- Awards
- 14 Emmys, including Best Comedy Series
- Filming region
- Massachusetts and coastal New England
- Filming-location search increase
- 526% for “Where is Widow’s Bay filmed?” after the finale
- Summerween search increase
- 809%
- Major location
- Rockport serves as the show’s fictional island town centre
- Featured landmark
- Eastern Point Lighthouse in Gloucester represents the show’s lighthouse setting