Archive · 27 Jan 2026
UFC 324 Debut on Paramount+ Draws 4.96M Views
The UFC's first big event on Paramount+ was a huge success.
Over 4.96 million people watched it live, and more than 7 million households tuned in worldwide.
The main fight was between Justin Gaethje and Paddy Pimblett, and there was also a big fight between Kayla Harrison and Amanda Nunes.
This event was special because it was the first under a new deal that makes UFC fights easier to watch on Paramount+ without extra costs.
The data shows it was the biggest live event ever on Paramount+, and it reached the largest household audience for a UFC event in nearly ten years.
UFC 324 on Paramount+ averaged 4.96 million live streaming views.
The event was watched by 7.18 million global households and peaked at 5.93 million concurrent streams.
Main event featured Justin Gaethje defeating Paddy Pimblett in an interim UFC lightweight title fight.
Co-main event saw Kayla Harrison defend her UFC women's bantamweight title against Amanda Nunes.
The event marked the biggest exclusive live event on Paramount+ to-date and the largest household audience for a live UFC event in nearly a decade.
- Who
- UFC and Paramount+
- What
- UFC 324 debut on Paramount+
- When
- Saturday night
- Where
- Paramount+ streaming platform
- Why
- Landmark deal between Paramount and UFC for unprecedented access
- Average Live Streaming Views
- 4.96M
- Global Households
- 7.18M
- Peak Concurrent Streams
- 5.93M
- Main Event Fighters
- Justin Gaethje vs. Paddy Pimblett
- Co-Main Event Fighters
- Kayla Harrison vs. Amanda Nunes
- Data Sources
- Nielsen and Adobe Analytics
- Event Significance
- Biggest exclusive live event on Paramount+ to-date