Archive · 29 Dec 2025
OTT Shows Drive Northeast Travel Surge in 2025
In 2025, many Indians started traveling to Northeast India because of popular TV shows like The Family Man and Paatal Lok.
These shows showed beautiful places and cultures in the Northeast, making people want to visit.
More people also traveled to spiritual places like Varanasi and Prayagraj for big religious events.
Additionally, Indians started going to countries like Japan and South Korea more often.
Overall, there was a big increase in travel by flights, trains, and buses.
OTT shows like The Family Man and Paatal Lok drove a surge in travel to Northeast India in 2025.
Flight bookings to key Northeastern cities saw significant growth, with Dimapur leading at +77%.
Spiritual travel dominated, with Gen Z driving a surge in bookings to places like Prayagraj and Varanasi.
International travel preferences shifted towards East and Southeast Asia, with Japan and South Korea topping the list.
Overall demand for travel remained strong, with flight searches up 45%, train searches up 20%, and bus searches up 42% year-on-year.
- Who
- Indian travelers, especially Gen Z
- What
- Surge in travel to Northeast India and spiritual destinations
- When
- 2025
- Where
- Northeast India, spiritual destinations, and international locations like Japan and South Korea
- Why
- Influence of OTT shows, cultural events, easier visa norms, and religious gatherings
OTT Influence on Travel
Traditional Travel Preferences
Travel Destinations
OTT Influence on Travel
OTT shows like The Family Man and Paatal Lok have significantly increased travel to Northeast India, with cities like Dimapur and Agartala seeing substantial growth in bookings.
Traditional Travel Preferences
Traditional travel destinations such as Varanasi, Tirupati, and Amritsar continue to attract a large number of travelers, especially for spiritual and religious purposes.
- Flight Searches
- Up 45% year-on-year
- Train Searches
- Up 20% year-on-year
- Bus Searches
- Up 42% year-on-year
- Top Northeast Destination
- Dimapur (+77% flight bookings)
- Most Expensive Domestic Flight
- Mumbai–Prayagraj at ₹92,644
- Top International Destination
- Japan (+63% searches)
