7 months ago

Alienware Expands with Ultraslim and Entry-Level Laptops

Alienware Expands with Ultraslim and Entry-Level Laptops
Dell’s Gaming Chief Matt McGowan on the end of 'Chunk saurus' laptops and the elusive Alienware handheld · businesstoday.in

Alienware, which makes gaming laptops, showed off two new types of laptops at a big tech event called CES 2026.

One is a very thin and light laptop called 'Covert' that can be used for gaming, work, and everyday tasks.

It comes in two sizes: 14 inches and 16 inches.

The other new laptop is a cheaper one for people who want an Alienware laptop but don't want to spend a lot of money.

This laptop will focus on good build quality, staying cool, and performing well.

Alienware is also thinking about adding special screens called OLED to their bigger laptops.

They want to make sure these screens are bright and last a long time.

Key facts

Matt McGowan
Head of Product for Dell’s Gaming Business Unit
Area 51-style laptops
Massive, heavy laptops being phased out
m16 R2
Sleeker, more portable Alienware laptop
G-Series
Budget-friendly Dell gaming laptops
Concept UFO
Dell's prototype handheld gaming device
ROG Ally
ASUS's handheld gaming device
Legion Go
Lenovo's handheld gaming device
Steam Deck
Valve's handheld gaming device
DLSS
AI performance boosting technology
TOPS
Trillions of Operations Per Second
Covert
Alienware's new ultraslim gaming laptop line
CES 2026
Event where Alienware teased new laptop lines
OLED
Display technology hinted for 16-inch Area 51 models

Quotes

Matt McGowan

Head of Product for Dell’s Gaming Business Unit

“What's new and what the studios are talking about is really around: What else can I use these TOPS (Trillions of Operations Per Second) for? How do I go and improve the NPC interactions that people have within a game?... How can I integrate more natural language with voice and text? Those are, I think, the next frontiers in how AI really starts to change your immersiveness.”
businesstoday.in
“In a lot of ways, Alienware was shrinking because the market was growing way faster in the lower price bands. Products like the Area 51 are expensive to build. It’s crazy expensive to buy one... I’ve got two kids and they don’t play on Alienwares. They play on old Dell G-Series that are three years old. Because I didn’t want to spend $2,000.”
businesstoday.in

Sources

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