Archive · 15 Dec 2025
Doug Aitken's 'Under The Sun' Redefines Art in Digital Age
Doug Aitken, a famous artist, has created an exhibition called 'Under the Sun' in India.
This exhibition is different from usual art shows because it doesn't have a fixed path.
Instead, visitors can explore freely and create their own journey.
The exhibition uses films, sculptures, tapestries, and immersive installations to make the experience more engaging.
Aitken and the curators, Roya Sachs and Mafalda Khane, wanted to make art more accessible to everyone, not just a certain class.
They believe that in today's world, where people are always distracted by digital things, art should be something that makes you think and feel, not just something you quickly look at.
The exhibition is a great example of how to capture attention not by being loud, but by creating a meaningful experience.
Doug Aitken's 'Under the Sun' exhibition is his first-ever show in India, featuring multimedia installations across three floors.
The exhibition is designed as an immersive, non-linear experience, encouraging visitors to explore and interpret freely.
Aitken aims to slow down audiences in a hyper-connected world, inviting contemplation and emotional resonance.
Curators Roya Sachs and Mafalda Khane emphasize accessibility, aiming to break down barriers and make art universal.
The exhibition reflects a broader shift towards experience-led engagement, relevant to businesses and media platforms.
- Who
- Doug Aitken, an acclaimed American multimedia artist, and curators Roya Sachs and Mafalda Khane
- What
- The exhibition 'Under the Sun' at the Nita Mukesh Ambani Cultural Centre (NMACC)
- When
- Currently on display (specific dates not mentioned)
- Where
- Nita Mukesh Ambani Cultural Centre (NMACC) in India
- Why
- To engage audiences in an age of constant distraction and to empower viewers to author their own narratives
- Artist
- Doug Aitken
- Exhibition Name
- Under the Sun
- Location
- Nita Mukesh Ambani Cultural Centre (NMACC)
- Curators
- Roya Sachs and Mafalda Khane
- Exhibition Type
- Multimedia (film, sculpture, tapestries, immersive installations)
- Key Concept
- Experience-led engagement over linear viewing
- Target Audience
- General public, businesses, and media platforms