Archive · 18 Jul 2025
Tanishq, De Beers Launch Diamond Expertise Centre in India
Tanishq, a jewelry company, teamed up with De Beers to open a special center in India for diamond shoppers.
This center uses high-tech tools to show customers exactly what makes a diamond valuable, like how sparkly it is and where it came from.
The tools check for any imperfections and tell real diamonds from fake ones.
The goal is to help people trust what they're buying.
The launch party was a big event in Mumbai, with famous people showing off Tanishq's fancy diamond jewelry.
Tanishq and De Beers partnered to launch India's first Diamond Expertise Centre.
The Centre uses advanced devices to evaluate diamond quality and origin.
Key tools include Lightscope and SynthDetect for diamond analysis.
The initiative aims to transform diamond retail with transparency.
The launch event in Mumbai featured celebrity attendees and collection exhibitions.
- Who
- Tanishq and De Beers
- What
- Launch of India's first Tanishq Diamonds Expertise Centre
- When
- Published on July 18, 2025
- Where
- India, with the launch event in Mumbai
- Why
- To introduce transparent diamond evaluation technology to enhance customer trust.
- Partners
- Tanishq and De Beers
- Location
- India
- Purpose
- Introduce diamond evaluation technology
- Key Tools
- Lightscope, SynthDetect
- CEO of Tanishq
- Ajoy Chawla
- Managing Director of De Beers India
- Amit Pratihari