Archive · 5 Sep 2026
Spotify report shows Indian regional music reaching global audiences
Spotify published a report about how Indian music performed on its service.
It found that songs in several regional languages are becoming more popular.
Telugu music had the biggest reported royalty increase, while Haryanvi streams grew nearly seven times over the stated period.
More than 40% of the money earned by Indian artists came from listeners in other countries.
People streamed Indian artists almost 335 billion times.
Some Indian songs also became very popular around the world.
Music made outside Bollywood films is becoming important too.
The report also said that streams of Indian women artists inside India increased by 27% in 2025.
Royalties from Telugu music rose more than 120% globally year over year, while Marathi, Bengali, Malayalam, Hindi and Tamil also recorded increases.
Haryanvi streams grew nearly sevenfold between February 2023 and February 2026, making it one of Spotify’s fastest-growing languages.
More than 40% of royalties earned by Indian artists in 2025 came from listeners outside India.
Indian artists were streamed nearly 335 billion times, generating more than 20 billion hours of listening.
Independent and women artists gained ground, with 90% of Spotify’s 2025 Top 50–India tracks by Indian artists and local streams of Indian women artists up 27%.
- Who
- Indian artists, including regional-language, independent and women artists, and Spotify.
- What
- Spotify’s 2025 Loud & Clear report documented rising streams, royalties and international interest in Indian music.
- When
- The report covers 2025; the Haryanvi comparison runs from February 2023 to February 2026.
- Where
- The growth was reported on Spotify in India and among listeners worldwide, including an example involving a billboard in New York.
- Why
- Regional-language music, independent releases and Indian artists are reaching more listeners and generating more streaming royalties.
- Report
- Spotify’s 2025 Loud & Clear report
- Overseas royalties
- More than 40% of royalties earned by Indian artists in 2025 came from listeners outside India.
- Total streams
- Indian artists were streamed nearly 335 billion times, representing more than 20 billion hours of music.
- Fastest language growth
- Haryanvi streams increased nearly sevenfold between February 2023 and February 2026.
- Top regional increase
- Globally generated royalties for Telugu music rose by more than 120% year over year.
- Indian presence
- Indian artists made 90% of tracks on Spotify’s 2025 Top 50–India playlist.
- Women artists
- Local streams of Indian women artists grew 27% year over year in 2025, while international streams rose 7%.