Archive · 4 Sep 2025
Shahid Kapoor's Brand Launches High-Priced Athleisure in India
Shahid Kapoor and his wife, Mira Kapoor, have invested in a new clothing brand called Athletifreak, which sells athletic wear.
They recently opened their first store in Delhi, India.
The brand offers various items such as t-shirts, shorts, and hoodies.
However, the clothing comes with a premium price tag.
For example, a hoodie costs around Rs 11,500 and shorts cost Rs 7,500.
The brand aims to expand its product range in the coming months.
This means the brand is likely aimed at people who don't mind spending more on their clothes.
Shahid Kapoor and Mira Kapoor launched the first store of Athletifreak in Delhi.
Athletifreak is a US-based athleisure brand.
The brand offers various athleisure wear items.
Prices for the apparel are high, e.g., Rs 7,500 for shorts and Rs 11,500 for a hoodie.
The brand plans to increase its product offerings.
- Who
- Shahid Kapoor and Mira Kapoor
- What
- Launched the first store of Athletifreak in Delhi.
- When
- Recently
- Where
- Delhi
- Why
- To introduce the US athleisure brand in India.
- Brand Name
- Athletifreak
- Founders
- Shahid Kapoor and Mira Kapoor (Investors)
- Product Range
- Athleisure wear (t-shirts, shorts, hoodies, etc.)
- Men's Hoodie Price
- Rs 11,499
- Men's Shorts Price
- Rs 7,499
- Location
- Delhi
- SKUs at Launch
- 200
- Women's Leggings Price
- Rs 7,999