Archive · 2 Aug 2025
McCain India Unveils Refreshed Brand Identity, Packaging
McCain Foods India, a frozen food company, has updated its look with a new logo and packaging.
The company celebrated in Ahmedabad.
The new logo is designed to look warm and inviting, like sunshine and rolling hills.
The new packaging is designed to be more eye-catching on store shelves.
They are also highlighting their commitment to regenerative farming.
The brand's goal is to create products and practices that last.
McCain Foods India launched a refreshed brand identity and packaging.
The launch event took place in Ahmedabad, Gujarat.
The new logo is inspired by warmth, rolling hills, and sunshine.
The packaging redesign aims to improve shelf visibility and premium appeal.
The rebrand emphasizes the company's commitment to regenerative farming and sustainability.
- Who
- McCain Foods India, including Managing Director Mainak Dhar and brand ambassador Karisma Kapoor.
- What
- McCain Foods India launched a refreshed brand identity and new packaging.
- When
- August 2, 2025
- Where
- Ahmedabad, Gujarat
- Why
- To strategically reposition the company in the Indian market and emphasize its commitment to sustainability.
- Company
- McCain Foods India
- Event Location
- Ahmedabad, Gujarat
- Main Event
- Launch of new brand identity and packaging
- New Platform
- "Rooted in Real"
- Executive Present
- Mainak Dhar
- Brand Ambassador
- Karisma Kapoor
- Focus
- Regenerative farming and sustainability
- Established in India
- 1998
