Archive · 10 Oct 2026
OJ Launches One-of-One $2.5 Million Watch and Luxury Fragrances
OJ, also known as Omkar Jaitly, has introduced a very expensive watch and three perfumes.
The watch is called Aurum Eternitas, and the release says only one will be made.
It is made with gold, diamonds and other gemstones.
It also has a complex mechanical movement and several watch features.
The perfumes are called EBLOUIR, DILITIRIO and ELXI.
Their listed prices range from $20,000 to $30,000.
The collection is being introduced worldwide by invitation only.
The release says the products are meant to focus on rarity and individuality.
OJ (Omkar Jaitly) introduced the Aurum Eternitas watch and three fragrances: EBLOUIR, DILITIRIO and ELXI.
The watch is described as a one-of-one piece valued at approximately $2.5 million.
Aurum Eternitas is made in 18-karat gold and set with more than 1,000 diamonds weighing over 30 carats, plus other gemstones.
Its custom-made Caliber AURA OJ 01 movement is reported to have more than 1,000 components and a claimed 72-hour power reserve.
The fragrances are priced at $20,000, $25,000 and $30,000, and the collection is being introduced worldwide by invitation only.
- Who
- OJ (Omkar Jaitly).
- What
- The launch of the Aurum Eternitas watch and three high-priced fragrances.
- When
- The release is dated October 10; no year is specified.
- Where
- New Delhi, India, according to the release; the collection is being introduced worldwide.
- Why
- The release presents the collection as an expression of rarity, craftsmanship and individuality.
- Watch
- Aurum Eternitas; described as a one-of-one timepiece.
- Watch valuation
- Approximately $2.5 million.
- Watch materials
- 18-karat gold, more than 1,000 diamonds weighing over 30 carats, and other precious gemstones.
- Movement
- Custom-made Caliber AURA OJ 01, with more than 1,000 components and a claimed 72-hour power reserve.
- Fragrances
- EBLOUIR, DILITIRIO and ELXI.
- Fragrance prices
- EBLOUIR: $20,000; DILITIRIO: $25,000; ELXI: $30,000.
- Availability
- The watch and fragrance collection are being introduced worldwide on an invitation-only basis.