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OJ Launches One-of-One $2.5 Million Watch and Luxury Fragrances

OJ Launches One-of-One $2.5 Million Watch and Luxury Fragrances
OJ (Omkar Jaitly) Enters the World of Ultra-Luxury With a $2.5 Million One-of-One Watch and $30,000 Fragrances · theprint.in

OJ, also known as Omkar Jaitly, has introduced a very expensive watch and three perfumes.

The watch is called Aurum Eternitas, and the release says only one will be made.

It is made with gold, diamonds and other gemstones.

It also has a complex mechanical movement and several watch features.

The perfumes are called EBLOUIR, DILITIRIO and ELXI.

Their listed prices range from $20,000 to $30,000.

The collection is being introduced worldwide by invitation only.

The release says the products are meant to focus on rarity and individuality.

Key facts

Watch
Aurum Eternitas; described as a one-of-one timepiece.
Watch valuation
Approximately $2.5 million.
Watch materials
18-karat gold, more than 1,000 diamonds weighing over 30 carats, and other precious gemstones.
Movement
Custom-made Caliber AURA OJ 01, with more than 1,000 components and a claimed 72-hour power reserve.
Fragrances
EBLOUIR, DILITIRIO and ELXI.
Fragrance prices
EBLOUIR: $20,000; DILITIRIO: $25,000; ELXI: $30,000.
Availability
The watch and fragrance collection are being introduced worldwide on an invitation-only basis.

Sources

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