Archive · 28 Jul 2025
Mars Launches Campaign to Promote Informed Pet Nutrition in India
Mars, a pet food company, is telling pet owners in India that even though they love their pets like family, they should feed them differently.
The company is encouraging people to give their dogs and cats specially made pet food instead of homemade meals, as these foods have the right mix of nutrients.
A recent study showed that many pets aren't getting the nutrients they need from home-cooked food.
The campaign aims to help owners understand that packaged pet food is better for their pet's health because it is more complete and balanced.
Mars, Inc. launched a campaign for Pedigree and Whiskas brands to raise awareness of pet nutrition.
The campaign aims to educate pet parents about the unique nutritional needs of dogs and cats.
A survey revealed that many Indian pets lack proper nutrition due to home-prepared diets.
Vets recommend packaged pet food for complete nutrition and better pet health.
The campaign emphasizes a shift from emotional feeding to informed feeding practices.
- Who
- Mars, Inc. and Indian veterinarians.
- What
- Mars, Inc. launched a campaign to promote packaged pet food over home-cooked meals.
- When
- Not explicitly stated in the article.
- Where
- India
- Why
- To improve pet health by educating owners on the benefits of balanced nutrition through packaged pet food.
Advocates of current feeding practices
Proponents of Packaged Pet Food
Source of Nutrition
Advocates of current feeding practices
Feeding pets home-cooked meals is an act of love and care.
Proponents of Packaged Pet Food
Feeding pets packaged food is crucial for providing balanced nutrition.
- Company
- Mars, Incorporated
- Brands Featured
- Pedigree and Whiskas
- Campaign Name
- Feed Them Like Cats and Dogs
- Key Finding
- 9 in 10 vets say Indian pets lack proper nutrition.
- Vets Recommendation
- Packaged pet food