1 week ago
Akshaya Thanga Maligai Opens First Chennai Jewellery Showroom
Akshaya Thanga Maligai is a new jewellery brand from Kalyan Jewellers India Limited.
Its first shop opened in T. Nagar, Chennai, on Friday.
Actor Sivakarthikeyan, who represents the brand, inaugurated the showroom.
The company says the brand is designed especially for people in Tamil Nadu.
It wants customers to receive certified-purity jewellery at fair prices.
The brand also says its value addition will stay between 1% and 10%.
Value addition is an extra charge added to the jewellery price.
The company plans to open five shops across Tamil Nadu by the end of this year.
Akshaya Thanga Maligai opened its first showroom on North Usman Road near Panagal Park in T. Nagar, Chennai.
The Tamil jewellery brand operates under Kalyan Jewellers India Limited.
Actor Sivakarthikeyan, the brand ambassador, inaugurated the showroom on Friday.
The brand promises certified purity, affordable pricing and value addition capped at 1%-10%.
Akshaya Thanga Maligai plans to open five stores across Tamil Nadu by the end of the year.
- Who
- Akshaya Thanga Maligai, Kalyan Jewellers India Limited and brand ambassador Sivakarthikeyan.
- What
- The first Akshaya Thanga Maligai jewellery showroom was opened and inaugurated.
- Where
- North Usman Road, near Panagal Park, T. Nagar, Chennai, Tamil Nadu.
- When
- Friday; the company plans five stores by the end of the year.
- Why
- The brand aims to provide Tamil Nadu customers with a local jewellery experience featuring certified purity, affordable pricing and transparent value addition.
Key facts
- Brand
- Akshaya Thanga Maligai (ATM)
- Parent company
- Kalyan Jewellers India Limited
- First showroom
- North Usman Road, near Panagal Park, T. Nagar, Chennai
- Brand ambassador
- Tamil film actor Sivakarthikeyan
- Purity promise
- Certified purity
- Value addition
- Capped between 1% and 10%
- Expansion plan
- Five stores across Tamil Nadu by the end of the year
Quotes
Sivakarthikeyan
Tamil film actor and brand ambassador of Akshaya Thanga Maligai
“Akshaya Thanga Maligai speaks in a language we all understand and connect with - the language of my people, its traditions and every day Tamil life. This isn’t just a jewellery brand, it’s a promise of quality and fair value to every family that walks in. I’m proud to be part of something that puts our culture and our people first.”
deccanchronicle.com
T.S. Kalyanaraman
Managing director of Kalyan Jewellers India Ltd
“Akshaya Thanga Maligai has been built with a singular focus: To serve Tamil Nadu with a jewellery experience that feels truly local, while offering the assurance of quality and transparency that comes from decades of our retail expertise.”
deccanchronicle.com
Sources
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