Archive · 15 Sep 2025
Aquapeya Founders Overcome Lawsuit, Achieve Sales Success
Two entrepreneurs, Ravi and Tushar, started a water business, Aquapeya.
They faced a lawsuit for having a similar brand to Bisleri.
Despite the challenge, they adapted, creating new packaging.
They are projected to have a successful year, with a lot of sales.
They are also expanding distribution to more stores.
Now, they have launched Bhadang Bites, a snack, aiming for global brand recognition.
The entrepreneur's journey shows the importance of resilience and strategic distribution.
Aquapeya founders faced a lawsuit from Bisleri over a trademark issue.
Investors Namita Thapar and Ritesh Agarwal had to halt manufacturing and sales.
The company is projected to reach ₹12 crore in sales with a 16% EBITDA.
The founders focused on distribution, expanding from 9,000 to 15,000 outlets.
The company launched Bhadang Bites with an aim to make it a global brand.
- Who
- Tushar and Ravi Mundada, founders of Aquapeya, with investor Namita Thapar.
- What
- Aquapeya founders recovered from a trademark lawsuit and are projected to achieve ₹12 crore in sales.
- When
- The current year, as the sales figures are projections for the year's end.
- Where
- Sangli, India, where the founders are from. The business is operating offline.
- Why
- The founders overcame legal challenges, adapted their product, and focused on distribution.
- Company
- Aquapeya (later Bhadang Bites)
- Founders
- Tushar and Ravi Mundada
- Primary Investor
- Namita Thapar
- Year-End Sales Projection
- ₹12 crore
- EBITDA
- 16%
- Original Trademark Issue
- Similar to Bisleri
- Distribution Strategy
- 100% Offline