Archive · 18 Aug 2026

Visa expands premium card tiers in India, targets affluent growth

Visa is a company that makes payment cards, which people use to buy things without cash.

In India, more and more people are becoming rich.

Visa found that the number of people earning more than ₹10 lakh a year nearly doubled.

Because of this, Visa made new, extra-special cards for these wealthy customers.

Instead of just one fancy card, there are now three levels of fancy cards.

The fanciest card is invitation-only, so only very rich people can get it.

It comes with special helpers who arrange unique experiences, like fancy dinners with famous chefs.

Visa also offers special trips through its new travel platform.

The company says 7 out of 10 rich shoppers want exclusive and personal experiences.

So Visa's new cards are designed to give wealthy people exactly what they want.

Sources

thehindubusinessline.com · 18 Aug 2026