Archive · 25 Sep 2025
Apna.co Launches AI Tool 'Apna Safety' to Curb Job Scams
Imagine you're looking for a job online.
Sometimes, bad people try to trick you.
Apna.co, a job website, created a tool called Apna Safety to stop this.
It's like a smart helper that checks if the person hiring you is real.
It looks at their company information and online activity to make sure they are not trying to scam you.
If something seems fishy, the tool warns you.
In a test run, Apna Safety helped protect job seekers and reduced complaints.
The goal is to make sure everyone can find a job safely and with confidence.
Apna.co launched Apna Safety to fight job scams using AI.
The tool verifies recruiters based on business records and digital activity.
A pilot program saw a 45% reduction in scam exposure.
The app experienced a 60% drop in safety-related complaints.
The tool identifies scam patterns like demands for fees.
- Who
- Apna.co, a jobs platform, and job seekers
- What
- Launched Apna Safety, an AI-powered tool to combat job scams.
- When
- Launched during India's peak festive hiring season.
- Where
- India
- Why
- To curb job scams and improve the safety of job seekers.
- Company
- Apna.co
- Tool Name
- Apna Safety
- Purpose
- Reduce fraudulent recruitment practices
- Verification Method
- AI-driven, using official business records and digital activity
- Pilot Program Period
- August-September 2025
- Scam Reduction
- 45% reduction in scam exposure during pilot
- Complaint Reduction
- 60% drop in safety-related complaints
- Cyber Fraud Cost (2024)
- Over ₹22,800 crore
- Job Scam Losses (Estimate)
- About ₹5,100 crore