ITC Adopts Cautious Approach to Personal Care Acquisitions

ITC, a big company in India, is being careful about buying new personal care brands.

Unlike its competitors, Hindustan Unilever and Marico, which are quickly buying many new brands, ITC is taking its time.

ITC has already bought some brands like Savlon and Nimyle, which have grown a lot.

Recently, ITC invested in Mother Sparsh, a baby care brand, and Mylo, an app for new mothers.

ITC believes in growing its brands slowly and making sure they get the attention they need.

The personal care market in India is growing fast, especially online.

ITC's stock has gone down recently because of new taxes on cigarettes, but the company is still doing well in other areas like food and personal care.