Archive · 27 Oct 2025
Amazon India Sees Massive Growth in Tier 2, 3 Cities During Festive Season
Amazon India had a great shopping season!
Lots of people visited their website, especially from smaller cities.
People in these cities bought all sorts of things, from phones to clothes and home goods.
They also liked buying nicer, more expensive items.
Amazon's AI assistant, Rufus, helped shoppers find what they needed.
The company also delivered things super fast in some cities.
Sales of gold and diamonds went up a lot, and more sellers from small towns participated.
Overall, it was a very successful time for Amazon, showing how people in India are shopping and what they're buying.
Amazon India recorded 2.76 billion customer visits during the 2025 Great Indian Festival.
Nearly 70% of customer visits came from Tier 2 and 3 cities.
Premium smartphone sales (over Rs 30,000) grew by 30%, with 65% from Tier 2 and 3 cities.
Gold jewellery sales surged 96% year-over-year, and lab-grown diamonds saw exceptional growth.
Amazon's AI-powered assistant, Rufus, assisted over 1 crore customers.
- Who
- Amazon India
- What
- Experienced significant growth during the 2025 Great Indian Festival, especially in Tier 2 and 3 cities.
- When
- During the 2025 Great Indian Festival
- Where
- India, with a focus on Tier 2 and 3 cities
- Why
- Driven by increasing consumer spending, premiumization trends, and expanded product offerings.
- Customer Visits
- 2.76 billion
- Tier 2 & 3 City Customer Visits
- 70%
- Premium Smartphone Growth
- 30%
- Gold Jewellery Sales Growth
- 96%
- Lab-Grown Diamond Growth
- 390%
- Two-Wheeler Sales Growth
- 105%
- Festive Decor Growth
- 500%
- Amazon Now Ultra-Fast Delivery Cities
- Bengaluru, Delhi, Mumbai