Archive · 23 Jun 2025
Apple Mulls Buying AI Startup Due to Siri Delays
Apple, the company that makes iPhones, is having trouble with its AI, especially with Siri.
Because of this, they might buy another company called Perplexity, which already has AI tools like a search engine.
Apple has been talking about it internally, but hasn't made an official offer yet.
Buying Perplexity would help Apple catch up with companies like Google and OpenAI, who are ahead in AI.
The deal could cost Apple a lot of money, potentially over $50 billion.
Apple is reportedly considering acquiring AI startup Perplexity.
The move is spurred by delays in Apple's own AI development, particularly with Siri.
Discussions about a potential acquisition have occurred internally within Apple.
Perplexity offers an AI assistant, search engine, and plans for more AI tools.
The cost of acquiring Perplexity could exceed $50 billion.
- Who
- Apple and Perplexity.
- What
- Apple is considering acquiring AI startup Perplexity.
- When
- Talks are recent, as of June 2025.
- Where
- Internally at Apple Park in Cupertino.
- Why
- Due to delays in Apple's AI development, particularly Siri.
- Company Considering Acquisition
- Apple
- Potential Acquisition Target
- Perplexity
- Reason for Consideration
- Delays in Apple's AI development
- Reported discussions
- Internally
- Perplexity Products
- AI assistant, search engine
- Estimated Acquisition Cost
- Potentially over $50 billion