Archive · 17 Jun 2025
Nike Faces Backlash Over Collaboration, Sparking #BoycottNike
Nike, a sports brand, teamed up with a Delhi fashion label to create clothes inspired by India.
However, people got upset because Nike also used a Bangladeshi influencer, Naley, to promote the collection.
People online looked into her old comments where she referred to Kashmir as "occupied" by India, which angered many people in India.
They started using #BoycottNike to call for people to stop buying Nike products until they apologize.
Many people are angry that Nike would associate with someone who doesn't respect their country, and they want Nike to respond to their complaints.
Nike launched a collaboration with the Delhi-based label NorBlack NorWhite, celebrating Indian culture.
The campaign features apparel, footwear, and a cross-body bag inspired by Indian art.
Controversy arose due to Nike's partnership with a US-based Bangladeshi influencer, Naley, for promotions.
Social media users criticized the influencer's past statements regarding Kashmir.
Consumers started a #BoycottNike campaign, urging the brand to remove the influencer.
- Who
- Nike, NorBlack NorWhite, Naley, and Indian consumers.
- What
- A controversy surrounding Nike's collaboration with an influencer.
- When
- The controversy began recently.
- Where
- India, with online discussions.
- Why
- Due to the influencer's statements regarding Kashmir, which offended many Indians.
Consumers Criticizing Nike
Nike
Influencer's Position
Consumers Criticizing Nike
Nike should remove the influencer and apologize for the collaboration.
Nike
Nike is not required to take down the influencer from the campaign.
- Brand
- Nike
- Collaboration
- NorBlack NorWhite
- Location of Label
- Delhi, India
- Influencer's Nationality
- Bangladeshi
- Campaign Focus
- Indian culture and craftsmanship
- Hashtag
- #BoycottNike