Archive · 8 Dec 2025
My SMASH Media Secures Funding and Hires Former Festival Director
My SMASH Media is a company in Edinburgh that uses AI to help people in the film industry find each other.
They just got some money from the Scottish government to help them grow.
They also hired Allison Gardner, who used to run the Glasgow Film Festival, to help them.
Their tool, called SMASHCupid, matches writers, directors, and producers with studios and financiers.
It looks at the details of film projects and helps connect the right people.
Over 8,000 people from many countries use it, and big studios are trying it out.
The company wants to make it easier for new filmmakers to be discovered.
My SMASH Media secured additional funding and hired Allison Gardner, former Director of the Glasgow Film Festival.
The company received an R&D grant from Scottish Enterprise to expand its AI capabilities.
SMASHCupid is an AI-powered matchmaking tool for the film industry, pairing creators with studios and financiers.
The tool has over 8,000 users across 101 countries and is being trialed by unnamed studios.
Gardner joins founders Fiona Gillies, Christine Hartland, and Mahesh Ramachandra in a development role.
- Who
- My SMASH Media, Allison Gardner, Fiona Gillies, Christine Hartland, Mahesh Ramachandra
- What
- Secured funding and hired former Glasgow Film Festival Director Allison Gardner
- When
- Recent (exact date not specified)
- Where
- Edinburgh, Scotland
- Why
- To expand AI capabilities and data systems for their matchmaking tool SMASHCupid
- Company
- My SMASH Media
- Location
- Edinburgh, Scotland
- New Hire
- Allison Gardner
- Funding Source
- Scottish Enterprise
- AI Tool
- SMASHCupid
- Users
- 8,000 across 101 countries