Google's AI Overviews Spark Zero-Click Traffic Apocalypse

Google has started using AI to give quick answers right on the search results page.

This means people don't have to click on websites to find answers, which is called zero-click searches.

About 60% of searches in the US and Europe don't result in clicks to other websites.

This is bad for websites that rely on visitors from Google because they get fewer visitors, which means less money from ads and subscriptions.

Websites are now trying to make their content unique and high-quality so that Google's AI might still mention them.

They are also looking for new ways to make money directly from readers.