Archive · 17 Dec 2025
Vivo Launches #SwitchOff Campaign for Family Bonding
Vivo India has started a special campaign called #SwitchOff.
This is the seventh time they are doing this.
They want families to spend more time together at dinner without using their phones.
A study they did in 2025 found that 72% of children spend the most time with their parents during dinner.
Also, 91% of children said that conversations get better when phones are not used.
The campaign wants to remind people that it's important to give full attention to family and friends.
The head of Vivo India said that dinner used to be a happy time for families, but now people are often distracted by their phones.
The campaign is trying to bring back those happy moments.
Vivo India launched the 7th edition of the #SwitchOff campaign.
The campaign aims to promote family bonding during dinner by encouraging people to put away their phones.
A 2025 study found that 72% of children spend the most time with their parents at dinner.
91% of children said conversations improve when phones are set aside.
The campaign's message is that meaningful relationships deserve undivided attention.
- Who
- Vivo India
- What
- Launched the 7th edition of the #SwitchOff campaign
- When
- Not specified
- Where
- India
- Why
- To promote family bonding during dinner by encouraging people to put away their phones
- Campaign Edition
- 7th
- Campaign Name
- #SwitchOff
- Study Year
- 2025
- Children Spending Time with Parents
- 72%
- Improved Conversations
- 91%
- Company
- Vivo India
- Campaign Message
- Meaningful relationships deserve undivided attention