Archive · 18 Nov 2025
Neymar Acquires Pele Brand for ₹160 Crore
Neymar, a famous Brazilian footballer, is buying the rights to use the name, image, and history of another legendary Brazilian footballer, Pele.
Neymar wants to keep Pele's connection with their old club, Santos, alive and make Pele's brand bigger around the world.
Neymar also wears the same shirt number as Pele, which is a way to honor him.
Neymar's team, Santos, is having a tough season, and there are questions about whether Neymar will be fit enough to play in the next World Cup.
Neymar and his father are buying the Pele brand for about $18 million (₹160 crore)
The deal includes rights to use Pele's name, image, merchandise licences and historic footage
Neymar aims to revive and globalise the Brazil legend's brand, keeping his connection with Santos alive
Pele's family still attends Santos matches, and Neymar has supported them by renovating their VIP box
Neymar continues Pele's legacy by wearing the iconic No. 10 shirt for Santos and Brazil
- Who
- Neymar and his father
- What
- Acquiring the Pele brand
- When
- The deal will be officially signed on 19 November
- Where
- Brazil
- Why
- To revive and globalise Pele's brand and keep his connection with Santos alive
Neymar's Fans
Santos Critics
Neymar's Legacy
Neymar's Fans
Neymar is honoring Pele and carrying on his legacy.
Santos Critics
Neymar's injuries and Santos' poor performance raise doubts about his ability to do so.
- Pele's total goals
- 762
- Neymar's current club
- Santos
- Brazil's next World Cup
- 2026