Archive · 27 Oct 2025
Black Tiger Cement Reveals 'Dhalai King' After Viral Campaign
A cement company called Black Tiger Cement has unveiled its new product, 'Dhalai King.'
They built anticipation with a question campaign, "Tomar Naam Ki?"
which means "What's your name?"
in multiple languages, to generate interest in the brand.
'Dhalai King' is a special type of cement meant to build strong structures.
It is designed for reinforced concrete work.
The cement is made for builders in Northeast India.
It's meant to be strong and reliable, and Black Tiger Cement hopes it will make the buildings stronger.
Black Tiger Cement revealed its new 'Dhalai King' cement.
The launch followed a marketing campaign that created mystery across Northeast India.
'Dhalai King' is designed for reinforced concrete (RCC) applications.
The product is engineered to deliver superior performance and durability.
The product launch reinforces the company’s leadership in the construction segment of Northeast India.
- Who
- Black Tiger Cement revealed its new product.
- What
- Black Tiger Cement launched 'Dhalai King,' a premium cement variant.
- When
- October 25, 2025 (inferred from article).
- Where
- Northeast India
- Why
- To offer a specialized cement for reinforced concrete work and reinforce the company's market leadership.
- Product Name
- Dhalai King
- Company
- Black Tiger Cement
- Parent Company
- Goldstone Cements Limited (GSCL)
- Product Type
- Premium cement for RCC applications
- Launch Date
- October 25, 2025 (inferred)
- Primary Purpose
- RCC structure construction