Archive · 9 Dec 2025
Farmer's Son Builds Rs 450 Crore Agri-Business
Mayur Pawar, a farmer's son who once struggled to pay his fees, started a company called Wingrow Agritech Producer Company Limited.
This company helps farmers sell their produce directly to customers in cities like Pune and Mumbai.
Mayur saw that farmers were getting very little money because middlemen were setting the prices.
So, he created a platform where farmers could sell their products directly to buyers.
Today, Wingrow has 6,500 farmers and operates 46 markets.
They also help women farmers by providing them with a place to sell their produce.
Mayur and his team are working on new technologies like an IoT-based weighing machine to make the process even better.
They are also committed to reducing food waste and promoting sustainable agriculture.
This year, Wingrow's farmers are expected to make Rs 450 crore in sales, which is a big achievement.
Mayur Pawar, a farmer's son, founded Wingrow Agritech Producer Company Limited in 2017 to provide direct market linkages for farmers.
Wingrow operates 46 physical farmers’ markets in Pune and Mumbai, involving 6,500 farmers.
The company is expected to achieve a business turnover of Rs 450 crore this year, up from Rs 240 crore last year.
Wingrow Sakhi Market was started to help women cultivators by providing them with a source of livelihood.
The company is developing an IoT-based weighing machine to provide accurate measurements and digital bills, helping farmers understand demand trends.
- Who
- Mayur Pawar, son of a farmer from Mhase village in Shirur, and 6,500 farmers involved with Wingrow Agritech Producer Company Limited
- What
- Establishment of a platform providing direct market linkages for farmers, with 46 physical farmers’ markets in Pune and Mumbai
- When
- Company founded in 2017, expected to achieve Rs 450 crore revenue this year
- Where
- Pune and Mumbai, with farmers’ markets in Magarpatta, Wagholi, Karve Nagar, among other locations
- Why
- To provide direct market linkages for marginal and small landholding farmers, women self-help groups, and reduce dependency on middlemen
- Founder
- Mayur Pawar
- Company
- Wingrow Agritech Producer Company Limited
- Farmers Involved
- 6,500
- Markets
- 46 physical farmers’ markets in Pune and Mumbai
- Revenue
- Rs 450 crore (expected this year)
- Awards
- Winner in the rural category of the 13th National Conference on Social Innovation
- Initiatives
- Wingrow Sakhi Market, IoT-based weighing machine, processed food unit
- Sustainability
- Committed to Sustainable Development Goal 13 (SDG13)