Archive · 17 Sep 2025
Siju Prabhakaran Appointed Chief Business Officer of Zee 5
Zee Entertainment has named Siju Prabhakaran to a top job at its online streaming service, Zee 5.
He will be in charge of business operations for the digital platform and will report to Amit Goenka.
Prabhakaran previously led the South cluster of TV channels for Zee, and worked to grow the audience in key markets like Tamil, Telugu, and Marathi.
The company is focusing on being efficient and creating good content.
This appointment is part of Zee's plan to develop its current talent.
Siju Prabhakaran has been appointed as Chief Business Officer of Zee 5.
He will report to Amit Goenka.
Prabhakaran previously led Zee's South cluster of TV channels.
He has worked on content strategies in multiple markets.
Zee is emphasizing frugality and quality content.
- Who
- Siju Prabhakaran
- What
- Appointed as Chief Business Officer of Zee 5.
- When
- Announced on September 17, 2025.
- Where
- At Zee Entertainment Enterprises Ltd (ZEEL).
- Why
- To drive digital entertainment and content strategy.
- Company
- Zee Entertainment Enterprises Ltd (ZEEL)
- Appointee
- Siju Prabhakaran
- Role
- Chief Business Officer, Zee 5
- Reporting To
- Amit Goenka
- Prabhakaran's Prior Role
- Spearheaded South cluster of TV channels
- Focus
- Frugality, optimization, and quality content
- Date Published
- September 17, 2025