Archive · 12 Aug 2025
Johnnie Walker's "Walkers List" Unveiled: A Cultural Progress Platform
Johnnie Walker Luxe Blended Water is starting a new program called "The Walkers List."
It's like a club for people who are making cool and innovative things in art, music, fashion, and more.
The program will support different projects, like special shoes, art shows, songs, and a jersey.
The jersey is co-created by Virat Kohli and Saina Nehwal and encourages equal opportunities in sports.
The idea is to inspire everyone to support change and to keep going with new ideas.
Johnnie Walker Luxe Blended Water launched "The Walkers List", a platform for creative innovators.
The platform supports collaborations in art, dance, music, and fashion to drive progress.
Featured projects include footwear, art installations, music, and a jersey.
The Walkers Jersey by Virat Kohli and Saina Nehwal promotes gender equality in sports.
The initiative aims to inspire action and expand to include more creators.
- Who
- Johnnie Walker Luxe Blended Water and various creators and collaborators.
- What
- Launch of "The Walkers List" platform by Johnnie Walker Luxe Blended Water.
- When
- Not explicitly stated, but the inaugural edition is now active.
- Where
- Mumbai, Maharashtra, India, with events and collaborations happening in various locations.
- Why
- To champion changemakers and inspire progress through creative collaborations.
- Platform Name
- The Walkers List
- Initiator
- Johnnie Walker Luxe Blended Water
- Chief Marketing Officer, Diageo India
- Ruchira Jaitly
- Featured Fields
- Art, Dance, Music, Fashion
- Key Collaborators Mentioned
- Virat Kohli, Saina Nehwal, Ricky Kej, Rashmeet Kaur, Shilo Shiv Suleman, Colleena Shakti, Babar Afzal, Aprajita Toor