Archive · 1 Jan 2026
Meta's Reels Hits $50 Billion Run Rate
Meta's CEO, Mark Zuckerberg, announced that Instagram and Facebook Reels are making a lot of money.
They are on track to make $50 billion in the next year.
This is more than what YouTube and TikTok are expected to make in advertising revenue this year.
YouTube is expected to make $46 billion, and TikTok is expected to make $17 billion.
This shows that Reels are becoming very popular and profitable for Meta.
Meta's Instagram and Facebook Reels surpassed a $50 billion annual run rate.
This announcement was made by CEO Mark Zuckerberg during an October earnings call.
YouTube is expected to bring in $46 billion in advertising revenue this year.
TikTok is estimated to bring in $17 billion in advertising revenue.
The success of Reels indicates their growing popularity and profitability for Meta.
- Who
- Meta Platforms CEO Mark Zuckerberg
- What
- Announced Instagram and Facebook Reels surpassing $50 billion annual run rate
- When
- October earnings call
- Where
- Not specified
- Why
- To report the financial performance of Reels
- Company
- Meta Platforms
- Announcement
- Instagram and Facebook Reels surpass $50 billion annual run rate
- Comparison
- YouTube expected to bring in $46 billion in advertising revenue this year
- Comparison
- TikTok estimated to bring in $17 billion in advertising revenue
- Source
- October earnings call