Archive · 12 Sep 2026
Mercedes-Benz Opens Gurugram Studio To Create Luxury Brand Experience
Mercedes-Benz has opened a special experience centre in Gurugram, India.
It is designed to help people spend time with the brand rather than simply buy a car.
Visitors can see the CONCEPT AMG GT XX supercar and learn about Mercedes-Benz products.
They can also explore clothing, accessories, car designs, and materials.
The studio introduced three Mercedes-AMG PETRONAS F1 e-bike editions for Indian customers.
People can book a Mercedes-Benz test drive before visiting.
A café at the studio serves specially designed desserts and snacks.
Mercedes-Benz hopes the studio will help more people become interested in the brand in the future.
Mercedes-Benz has opened a new Studio at DLF One Horizon Centre in Gurugram.
The experience centre is one of 14 Mercedes-Benz Studios worldwide.
Visitors can see the CONCEPT AMG GT XX and explore Mercedes-Benz lifestyle products.
The studio launched the Mercedes-AMG PETRONAS F1 e-bike range in India with EMotorad.
The space includes a design library, test-drive bookings, and a Lavonne Café collaboration.
- Who
- Mercedes-Benz India opened the studio, with Santosh Iyer describing its customer-engagement goals.
- What
- A Mercedes-Benz Studio and experience centre was launched, featuring vehicles, lifestyle products, e-bikes, design materials, and café offerings.
- When
- The studio launch was reported alongside Mercedes-Benz’s 2026 anniversary celebrations; the article also cites July sales results.
- Where
- DLF One Horizon Centre in Gurugram, India.
- Why
- Mercedes-Benz wants to create deeper relationships with luxury consumers, reach new audiences, and strengthen brand desirability beyond direct sales.
- Studio location
- DLF One Horizon Centre, Gurugram
- Global footprint
- One of 14 Mercedes-Benz Studios worldwide
- India sales network
- More than 140 showrooms across over 50 cities
- Reported H1 sales
- 9,768 units, up 9% over H1 2025
- E-bike editions
- City, Track, and Rallye
- E-bike specifications
- 250W rear hub motor, up to 25 km/h assistance, and up to 100 km range with an additional battery
- Café partner
- Lavonne Café, associated with Bengaluru chef Vinesh Johnny