Archive · 16 Aug 2025
Is Flipkart's Ekart Lagging Behind in Quick Commerce?
Ekart, which handles deliveries for Flipkart, seems to be falling behind in the fast delivery business.
Even Myntra, another company owned by Flipkart, is using other delivery companies for quick orders.
Ekart has spent a lot of money, but other companies like Delhivery and Shadowfax are doing better with fast deliveries.
Amazon, a competitor, has a more advanced system for deliveries.
Ekart may have to change how it works to catch up, especially if it wants to succeed in quick commerce, a market where fast delivery is essential.
The article suggests that Ekart is trying to expand its reach in other markets.
Flipkart's logistics arm, Ekart, is facing challenges in the quick commerce market.
Myntra, a Flipkart subsidiary, is using third-party logistics for quick commerce due to Ekart's limitations.
Ekart has invested billions over the years, but is struggling to compete in quick commerce.
Amazon India's logistics arm, ATS, is showing better financial performance than Ekart.
Ekart may focus on B2B services but faces competition from other logistics providers.
- Who
- Ekart (Flipkart's logistics), Myntra (Flipkart's subsidiary), Amazon India, and other logistics providers.
- What
- Ekart, Flipkart's logistics arm, is facing challenges in quick commerce.
- When
- The current situation is a reflection of recent trends and developments in the logistics and e-commerce industries.
- Where
- India, specifically focusing on major cities and expansion into tier II and tier III locations.
- Why
- Ekart's struggles highlight challenges of adapting to the quick commerce demands of speed and scalability, which are critical for survival in the industry.
Ekart's Perspective
Industry View
Operational Efficiency
Ekart's Perspective
Focus on expanding reach in tier II and tier III locations.
Industry View
Reliance on third-party logistics hinders growth, and lack of operational capabilities.
- Ekart Acquisition
- Acquired by Flipkart in 2015
- Ekart Spin-off
- Spun off as a separate entity in 2016
- Ekart Revenue FY24
- INR 12,115.3 Cr
- Ekart Losses FY24
- INR 1,718.4 Cr
- Amazon Logistics Revenue Growth
- 7% YOY
- Amazon Logistics Losses
- INR 80 Cr (FY24)