Archive · 12 Dec 2025
Google Korea Appoints Brandon Yoon as New Chief
Google Korea has a new boss named Brandon Yoon.
He starts on January 5th and will help Google sell ads and grow its AI business in Korea.
Yoon has worked for big companies like Microsoft, Samsung, and Apple.
He wants to make Google a big part of Korea's success.
Google is also launching a cheaper version of YouTube Premium called YouTube Premium Lite.
It will cost less and won't include music.
This is because Google made a deal with the Fair Trade Commission after they were investigated for some rules they might have broken.
Google Korea appoints Brandon Yoon as new country managing director starting January 5.
Yoon has over 20 years of experience in IT and digital transformation sectors.
Google plans to expand its AI presence in Korea, leveraging Gemini and other AI technologies.
Google to launch YouTube Premium Lite, a cheaper video-only subscription without music streaming.
YouTube Premium Lite priced at 8,500 won for Android/web and 10,900 won for iOS users.
- Who
- Brandon Yoon (Yoon Koo)
- What
- Appointed as new head of Google Korea
- When
- Starting January 5
- Where
- South Korea
- Why
- To oversee advertising sales and expand AI presence
- New Head
- Brandon Yoon (Yoon Koo)
- Start Date
- January 5
- Previous Roles
- Microsoft, Samsung Electronics, Apple Korea
- New Subscription
- YouTube Premium Lite
- Price (Android/Web)
- 8,500 won ($5.80) per month
- Price (iOS)
- 10,900 won per month
- Current YouTube Premium Price
- 14,900 won per month
- Current YouTube Music Price
- 11,990 won per month