Archive · 23 Jan 2026
Meghan Markle's As Ever Jams Sell $36 Million
Meghan Markle's lifestyle brand, As Ever, had a technical glitch that showed how many products were left in stock.
This accident revealed that she has sold a lot of her famous jams and other items, making a huge amount of money.
Even though the glitch was a mistake, it showed that her business is doing really well.
She has sold over 87% of her initial jam order, which is about 1 million units, making around $36 million.
The brand is planning to expand globally in 2026, coinciding with the release of her new Netflix series and cookbook.
A technical glitch on Meghan Markle's As Ever platform revealed real-time stock levels, showing significant sales success.
The 'Signature Fruit Spread Box' had 137,465 units remaining, with an estimated revenue of over $36 million from jam sales alone.
Analysts estimate that As Ever has sold over 87% of its initial one-million-unit jam order.
The brand is planning for international expansion in 2026, coinciding with the release of Meghan Markle's new Netflix series and cookbook.
Despite the technical hiccup, the leak confirmed that As Ever is a legitimate competitor in the luxury lifestyle market.
- Who
- Meghan Markle
- What
- A technical glitch revealed the sales figures of her lifestyle brand, As Ever, showing significant profitability.
- When
- Earlier this month
- Where
- Global, with a focus on international expansion in 2026
- Why
- The glitch exposed real-time stock levels, allowing fans and analysts to calculate the brand's success.
- Signature Fruit Spread Box
- 137,465 units remaining
- Jars of Honey
- 30,000
- Luxury Candles
- 90,000
- Tins of Edible Flower Sprinkles
- 80,000
- Bottles of Wine
- 70,000
- Estimated Revenue from Jam Sales
- $36 million
- Estimated Profit for the Quarter
- $10 million to $14 million
- Initial Stock Order for Jams
- 1 million units