Archive · 10 Jun 2025
Social Media's Influence on Food: From Matcha to Viral Dishes
Social media has become a way for people to find new foods, like a global menu on your phone.
Platforms show off food with pictures and videos, making dishes like matcha and ramen popular.
Influencers and food bloggers help people learn about new foods.
This creates trends where everyone wants to try the newest dish.
Social media helps these trends spread fast, making new foods and flavors more accessible and well-known.
Social media platforms like Instagram and YouTube shape food discovery.
Platforms showcase food, influencing what and how people eat.
Influencers and bloggers highlight both new and old food formats.
Social media drives food trends like matcha tea and dalgona coffee.
Matcha tea's popularity is a result of digital storytelling and influencer collaborations.
- Who
- Consumers, influencers, and food businesses
- What
- Social media platforms shape how people discover and experience food.
- When
- As of June 10, 2025
- Where
- Worldwide through platforms like Instagram and YouTube
- Why
- To discover new food trends and culinary experiences.
- Publication Date
- June 10, 2025
- Source
- News18.com
- Social Media Platforms
- Instagram, YouTube, WhatsApp
- Examples
- Matcha, Ramen, Chilli oil, Chia seed puddings