Archive · 15 Aug 2025
LA 2028 Olympics to Sell Venue Naming Rights
The 2028 Los Angeles Olympics are changing things up!
They will allow companies to pay for their names on the Olympic venues.
This is a big deal because the Olympics usually keep venues 'clean' of company names.
The organizers hope this change will bring in extra money.
This break from tradition also includes moving events like athletics and swimming to different times in the schedule.
The goal is to generate more revenue and keep the games fresh.
LA 2028 Olympics will sell venue naming rights, breaking a century-long tradition.
Up to 19 temporary Olympic venues could have their names sold.
The move is intended to create a new revenue stream for the host city.
The International Olympic Committee has shifted towards a 'clean field of play' policy.
The 2028 games will also change the schedule of athletics and swimming events.
- Who
- Organizers of the Los Angeles Olympics and the International Olympic Committee.
- What
- LA 2028 Olympics to sell naming rights for venues.
- When
- In three years, at the 2028 Los Angeles Olympics.
- Where
- Los Angeles, California.
- Why
- To generate a new revenue stream.
International Olympic Committee
Los Angeles Olympic Committee
Stadium Naming Rights
International Olympic Committee
Historical policy to protect brand names off arenas and stadiums.
Los Angeles Olympic Committee
Allows paradigm-shifting revenue opportunities.
- Event
- 2028 Los Angeles Olympics
- Change
- Selling venue naming rights
- Venue Count
- Up to 19 temporary venues
- Policy Shift
- From 'clean venue' to 'clean field of play'
- Revenue Goal
- Generate a new revenue stream
