Archive · 19 Jun 2025
India Launches Digital Consent System to Curb Loan Spam Calls
India is getting a new system to stop annoying spam calls and texts about loans and credit cards.
The government is teaming up with banks and phone companies.
Banks now need to get your permission first before sending you ads.
You'll be able to easily say yes or no to these calls and texts.
They will send you confirmation messages, and you can control your choices.
This helps stop fraud and protect your money.
It's starting with banks because money matters are sensitive.
Phone companies will use special codes to make sure the messages are safe.
TRAI and RBI launched a pilot project to address spam calls related to loans and credit cards.
The initiative requires digital consent management, with telecom providers collaborating with banks.
Banks must digitally register and verify customer consent before sending promotional communications.
Consumers can manage or revoke consents via SMS, websites, or mobile apps.
The banking sector is prioritized in the initial phase due to the sensitivity of financial transactions.
- Who
- Telecom Regulatory Authority of India (TRAI) and Reserve Bank of India (RBI)
- What
- Launch of a digital consent system to tackle spam calls related to loans and credit cards.
- When
- Pilot project launched on June 13, 2025.
- Where
- India
- Why
- To offer relief to consumers and reduce financial fraud.
Consumers' Concerns
Governmental and Financial Institutions Actions
Spam Call Frequency
Consumers' Concerns
Consumers faced with unsolicited calls.
Governmental and Financial Institutions Actions
Consumers seeking relief.
- Initiative
- Digital consent management system
- Partners
- TRAI, RBI, and telecom service providers
- Mandate
- Digital consent registration for promotional communications
- Consumer Control
- View, manage, or revoke consents anytime
- First Phase
- Banking sector implementation
- Transaction Calls Series
- +91-1600