Digital Marketplace Pilot Boosts Farmers' Earnings in Himachal

Imagine a digital marketplace that connects farmers directly with buyers.

This is what a new project in Himachal Pradesh is trying out.

With the help of a digital platform, farmers are getting better prices for their produce.

Over 1,000 farmers have joined the program.

The digital platform helps them access real-time market data and sell directly, cutting out middlemen.

This helps them avoid post-harvest losses.

The project focuses on crops like tomatoes and peas, and the platform can be expanded to other crops and projects.

The goal is to give farmers a fairer deal and a smoother way to sell their goods.