11 months ago
Digital Marketplace Pilot Boosts Farmers' Earnings in Himachal
Imagine a digital marketplace that connects farmers directly with buyers.
This is what a new project in Himachal Pradesh is trying out.
With the help of a digital platform, farmers are getting better prices for their produce.
Over 1,000 farmers have joined the program.
The digital platform helps them access real-time market data and sell directly, cutting out middlemen.
This helps them avoid post-harvest losses.
The project focuses on crops like tomatoes and peas, and the platform can be expanded to other crops and projects.
The goal is to give farmers a fairer deal and a smoother way to sell their goods.
A digital marketplace pilot project was implemented in Himachal Pradesh.
The project aimed to increase farmer incomes and reduce post-harvest losses.
Over 1,000 farmers were on-boarded onto the digital platform.
Farmers saw an average 10-11% price increase compared to Mandi prices.
The pilot focused on tomatoes and peas, but expanded to other crops.
- Who
- Farmers, JICA DXLab, BCG, and the Himachal Pradesh Department of Agriculture
- What
- A digital marketplace pilot project aimed at increasing farmer incomes and reducing post-harvest losses.
- Where
- Himachal Pradesh, India
- When
- Implemented, published September 24, 2025
- Why
- To improve farmer incomes, provide market linkages, and reduce the impact of intermediaries.
Key facts
- Project Partners
- JICA DXLab, BCG, DeHaat, Himachal Dept. of Agriculture
- Location
- Himachal Pradesh, India
- Farmers On-boarded
- More than 1,000
- Price Increase
- 10-11% over Mandi price
- Primary Crops
- Tomatoes, Peas
- Date Published
- September 24, 2025
Quotes
Nishtha Vengurlekar
of JICA
“In Himachal, we were trying to see how farmers’ income can be improved through crop diversification away from wheat and paddy cultivation”
thehindubusinessline.com
Sushma Vasudevan
Managing Director, BCG
“I think this is a good lighthouse project, not only to figure out what’s the right way to scale up a digital marketplace, but to take any app tech solution to market through effective collaboration across stakeholders”
thehindubusinessline.com
