Archive · 23 Jul 2025
Livemint and OneBanc Partner to Offer Financial Content
Livemint, a news platform, and OneBanc, a neobank, have teamed up to offer financial information to people with white-collar jobs in India.
This partnership will put helpful financial content directly into their daily routines.
They aim to make it easier for employees to understand their finances and use their employee benefits wisely.
OneBanc's system will also make it easier for companies to manage employee-related tasks.
This approach can help companies save money and provide a better experience for their employees.
Livemint partnered with OneBanc to deliver financial content to India's white-collar workforce.
The partnership aims to combine Livemint's journalism with OneBanc's embedded finance ecosystem.
The white-collar workforce in India is estimated at 85–100 million professionals.
India Inc. spends an estimated ₹9.6– ₹11 lakh crore annually on employee benefits.
OneBanc's platform acts as an HR-GPT layer, automating employee journeys.
- Who
- Livemint and OneBanc, targeting India's white-collar workforce.
- What
- Partnership between Livemint and OneBanc to deliver financial content.
- When
- Not explicitly stated.
- Where
- India.
- Why
- To improve employee experience, financial literacy, and reduce costs.
Traditional Approach
New Age Approach
Employee Benefits
Traditional Approach
High costs and low utilization of employee benefits.
New Age Approach
Automation and embedded financial content solutions.
- Partners
- Livemint and OneBanc
- Target Audience
- India's white-collar workforce
- Workforce Size
- 85–100 million professionals
- Employee Benefit Spend (India Inc. annual)
- ₹9.6– ₹11 lakh crore
- OneBanc's Function
- HR-GPT layer