Archive · 25 Aug 2026
Raksha Bandhan Shopping Shifts Toward AI-Powered Personalised Gift Recommendations
Raksha Bandhan is a festival when siblings exchange gifts and celebrate their relationship.
In the past, brothers usually gave the main gift, while sisters gave rakhis, sweets, or small traditional items.
Now, sisters are also increasingly giving gifts to their brothers.
Many shoppers are asking AI tools to suggest presents based on a person’s interests and their budget.
This can save time and help people find ideas they might not discover on their own.
A study said that 80% of Indian festive shoppers use generative AI for gift inspiration.
Online stores are receiving more orders from people who follow AI recommendations.
However, many brands are still not appearing prominently in AI-generated shopping suggestions.
Indian festive shoppers are increasingly using conversational AI for Raksha Bandhan gift ideas.
Raksha Bandhan gifting is becoming more mutual, with sisters increasingly buying gifts for brothers.
A Meta-commissioned Ipsos study found that 80% of Indian festive shoppers use generative AI for inspiration.
Shopify reported nearly 13-fold year-on-year growth in AI-referred retail orders, with stronger conversion and order values.
DareAISearch found brands have low visibility in AI recommendations, averaging 29% across more than 3,000 brands.
- Who
- Indian Raksha Bandhan shoppers, retailers, brands, Meta, Ipsos, Shopify and DareAISearch.
- What
- Festive gift discovery is shifting from traditional search engines toward conversational AI recommendations.
- When
- As India prepares for the upcoming Raksha Bandhan festival; the cited retail comparison is year-on-year.
- Where
- India, across online shopping and AI-driven search platforms.
- Why
- Shoppers want personalised gift ideas based on budgets, interests and recipient traits, while retailers benefit from higher-converting AI-referred traffic.
- AI adoption
- 80% of Indian festive shoppers use generative AI for gift ideas and inspiration, according to a Meta festive study commissioned by Ipsos.
- Decision confidence
- Among consumers using AI-driven search features such as AI Overviews, 87% report greater confidence in their final choices.
- Faster decisions
- 84% of consumers surveyed by Google say AI helps them decide faster.
- New brands
- 86% of those consumers are open to trying new brands recommended by AI platforms.
- AI-referred orders
- Shopify reported that AI-referred retail orders increased nearly 13-fold year-on-year.
- Conversion performance
- AI-driven referral sessions convert at a 50% higher rate and produce a 14% higher average order value than standard organic search traffic.
- Brand visibility
- DareAISearch found an average AI visibility score of 29% across more than 3,000 brands in 15 industries.