Archive · 25 Jul 2025
Prime Video India Positions Itself as Entertainment Hub
Prime Video in India wants to be the go-to place for entertainment, not just streaming.
They offer many shows, movies, and subscription options, reaching nearly every part of the country.
India is one of their biggest markets, with many people watching in different languages.
They recently added ads, giving viewers a cheaper option.
They also noticed that a lot of people outside of India are watching their original shows and movies.
India is now viewed as a place where complex and high-quality stories are enjoyed.
Prime Video India positions itself as an entertainment hub with original shows, rentals, and subscriptions.
India is a top market for Prime Video, with significant streaming hours and new customer growth.
Prime Video offers content in 10 languages and has seen increased viewership for international content.
The platform recently introduced ad-supported streaming plans.
India is a mature market for elevated storytelling, with 25% of original show viewership coming from outside the country.
- Who
- Prime Video India, Gaurav Gandhi and Shilangi Mukherji.
- What
- Prime Video India's strategy as an entertainment hub.
- When
- Within the last 12 months.
- Where
- India.
- Why
- To grow and compete in the OTT market.
Advertisers
Consumers
Advertising
Advertisers
Use of ad-supported streaming is beneficial for reaching consumers and driving sales.
Consumers
Not Applicable
- Reach
- 99% of India's pin codes
- Languages
- Streaming in 10 languages
- New customers in 12 months
- 25%
- Ad-supported Plan
- Available at 1,499
- Ad-free Plan
- Additional 699 per year