Archive · 12 Nov 2025
Alive Raises ₹6 Crore to Fuel India's Experience Economy
Imagine a company called Alive that creates really cool things for people to do in cities, like trying new foods, going on adventures, or learning new skills.
They use technology to make these experiences special.
Alive just got a lot of money, 6 crore rupees, to help them grow.
They have grown super fast, making 90 times more money than before in less than a year!
They want to become even bigger and make 100 crore rupees in the next couple of years.
Alive is already in cities like Bengaluru and Hyderabad and plans to start offering experiences in Goa soon.
They want to help people find fun and exciting things to do every day, not just when they go on vacation.
They also help people who are good at cooking, art, or other hobbies to share their talents and make money too.
It's all about making city life more interesting and connecting people through shared experiences.
Alive, an Indian tech startup, has secured ₹6 Crore in funding to expand its platform for curated experiences.
The company has achieved 90x revenue growth in less than a year and aims for ₹100 Crore ARR by March 2027.
Alive offers immersive experiences across adventure, food, art, wellness, and culture, powered by proprietary technology.
The platform aims to foster a 'lifestyle layer' for urban Indians, making experiences a habitual part of daily life.
Alive also supports the creator economy, enabling individuals and small businesses to monetize their passions through experiences.
- Who
- Alive, a tech startup founded by Vivek Kumar
- What
- Alive has raised ₹6 Crore to scale its platform for curated, unique, and immersive experiences, and aims to achieve ₹100 Crore ARR by March 2027.
- When
- Funding announced on November 12, 2025. Revenue growth recorded in under a year.
- Where
- India, currently live in Bengaluru and Hyderabad, with plans to launch in Goa and expand to 10 major Indian cities and 3-5 tourist destinations by 2026.
- Why
- To enhance the quality of life in Indian cities by making everyday living more interesting, meaningful, and deeply felt, tapping into the growing demand for experiential consumption.
Alive's Vision
Market Context
Target Audience Focus
Alive's Vision
Alive is building a new category of lifestyle and experiences platform designed for urban dwellers who crave novelty, authenticity, and connection amid urban fatigue.
Market Context
While global Online Travel Agencies (OTAs) focus on tourists, Alive is specifically targeting city residents seeking to integrate more experiences into their daily lives.
Market Positioning
Alive's Vision
Alive positions itself as a category-defining company blending technology, culture, and lifestyle to transform how Indians experience life, aiming to make 'experiencing' a core part of modern urban life.
Market Context
The experiential travel segment is projected to reach USD 45 billion by 2027, indicating significant market potential that Alive aims to tap into.
- Funding Raised
- ₹6 Crore
- Investors
- Powerhouse Ventures and angel investors
- Founder
- Vivek Kumar
- Current Cities
- Bengaluru, Hyderabad
- Upcoming City
- Goa
- Revenue Growth
- 90x in under a year
- Future Goal
- ₹100 Crore ARR by March 2027