Archive · 11 Oct 2026
Indian Family Offices Increase Startup Bets Amid Generational Wealth Shift
Family offices manage money for wealthy families.
In India, they are putting more money into startups.
Younger family members are increasingly helping decide where that money goes.
They are interested in areas such as health technology, financial technology and artificial intelligence.
The report says startup investments backed by family offices nearly doubled in 2024.
These investors can sometimes wait longer for a business to grow than traditional venture capital funds.
Wealthy families are also investing in projects intended to make a positive impact.
The report expects more wealthy families and large transfers of wealth in the coming years.
India has more than 300 family offices managing assets exceeding $30 billion, according to industry estimates cited in the report.
More than half of Indian family offices involve millennials and Gen Z in investment decisions.
About 30% of family offices now favour startup investments over traditional asset classes.
Family office-backed startup investment nearly doubled to $1.62 billion in 2024, from $876.7 million in 2023.
More than 900 high-net-worth families made impact investments between 2021 and 2024.
- Who
- Indian family offices and wealthy families, with younger family members increasingly involved in investment decisions.
- What
- Family offices are increasing investments in startups, impact projects and international ventures.
- When
- Startup investments nearly doubled in 2024; impact investments by high-net-worth families were reported for 2021–2024.
- Where
- India.
- Why
- A generational shift in wealth management is encouraging interest in alternative assets and technology businesses; family offices can also provide patient capital.
- Family offices
- More than 300 in India, managing assets exceeding $30 billion, according to industry estimates cited in the report.
- Startup investment in 2024
- $1.62 billion, up from $876.7 million in 2023.
- Startup preference
- Around 30% of family offices favour startup investments over traditional asset classes.
- Younger decision-makers
- More than half of Indian family offices involve millennials and Gen Z members in investment decisions.
- Wealthy families
- Families with assets above $30 million are projected to rise from around 16,000 in 2025 to 26,000 by 2030.
- Wealth transfer
- Intergenerational transfers are projected to reach $1.3 trillion–$1.5 trillion over the next decade.
- Impact investing
- More than 900 high-net-worth families made impact investments between 2021 and 2024.