Archive · 27 Oct 2025
The Trade Desk Uses Retail Data to Boost Advertising in India
Imagine you're selling healthy snacks for kids.
Instead of just advertising on one app, like a grocery delivery service, The Trade Desk helps you see where customers who buy your snacks are shopping online, even if it's on different apps.
They collect data to help brands target ads based on customer shopping habits across multiple platforms.
This way, advertisers can show you ads when you're reading news, watching videos, or even at the gym!
The Trade Desk works with apps like Zepto and Swiggy to get this data.
It's like having a secret tool to make sure ads are more helpful for you and more effective for businesses.
However, it's essential to protect people’s privacy while using this data.
The Trade Desk aims to build a cross-platform ad layer for retailers using retail data in India.
Retail media is growing rapidly in India, with an estimated market size of $1.5-2.0 billion.
The Trade Desk has partnered with grocery delivery and quick commerce platforms.
Retail data allows brands to target users across various devices and platforms.
Quick commerce grocery business is projected to triple between 2024 and 2027.
- Who
- The Trade Desk and Indian retailers and advertisers.
- What
- Using retail data to enhance advertising effectiveness and target customers across multiple platforms.
- When
- The Trade Desk began its retail data business in the US 4-5 years ago and in India recently.
- Where
- India, with a focus on quick commerce and e-commerce platforms.
- Why
- To provide advertisers with more effective, data-driven insights and targeting capabilities, outside of the dominant Meta and Google advertising duopoly.
Advertisers
Consumers
Use of Data
Advertisers
Advertisers seek to leverage retail data for better targeting and ad performance.
Consumers
Consumers are concerned about data privacy and how their information is used.
- The Trade Desk's Business
- Ad-technology company running a self-service platform for buying and selling ad space.
- Retail Media Market in India (2024)
- Estimated at $1.5-2.0 billion and 18% of the total digital advertising business.
- Key Partnerships
- BigBasket, Zepto, Swiggy
- Zepto's Analytics Tool
- Zepto Atoms, offering insights and recommendations.
- Quick Commerce Growth
- Expected to triple between 2024-2027 to reach ₹1.5-1.7 trillion.
- Major Players in Indian Digital Ad Market
- Meta and Google, controlling 70-90% market share.