Aditya Birla Fashion Demerger: Details and Key Takeaways

Aditya Birla Fashion is splitting its business into two parts.

One part, Aditya Birla Lifestyle Brands Ltd., will get brands like Reebok and Louis Philippe.

The other, Aditya Birla Fashion and Retail, will keep brands like Pantaloons and designer labels.

Shareholders will get shares in the new company based on how many shares they already own.

The new Lifestyle Brands company hopes to grow its sales and profits a lot in the next few years.

Experts have estimated how much the shares of both companies might be worth after the split.