Archive · 31 Jul 2026
AI Travel Itineraries Risk Filter Bubbles, Experts Warn
Travelers can use AI to quickly build vacation plans that match their tastes.
But if the AI only shows what they already like, it can keep them in a loop, missing new adventures.
Experts say the AI should also suggest surprising places.
Companies like EaseMyTrip and Agoda are adding tricks to keep plans fresh.
Travelers can even ask the AI for new ideas while on the trip, making travel both easy and exciting.
AI-driven travel itineraries offer speed and hyper-personalisation but risk creating filter bubbles.
Researchers warn that over-specialisation can trap users in predictable loops; serendipity metrics and ε‑greedy policies help balance exploration.
Travel platforms like EaseMyTrip and Agoda emphasize adding diversity and seasonal options to avoid narrowing choices.
68% of Indian travellers are expected to use AI for planning, according to Agoda’s 2026 Travel Outlook Report.
Conversational LLMs allow travelers to prompt AI for surprise suggestions and real‑time adjustments during trips.
- Who
- Travel platform CEOs and marketers, including Rikant Pittie of EaseMyTrip and Ahmer Khan of Agoda
- What
- AI-driven travel itinerary recommendation systems
- When
- Current usage and projected 2026 outlook
- Where
- Global travel industry, with a focus on India
- Why
- To balance personalization with discovery and avoid filter bubbles
- Technology
- AI-driven recommendation systems
- Risk
- Filter bubble / over-specialisation
- Solution
- Serendipity metrics, ε-greedy policies
- Market share
- 68% of Indian travellers likely to use AI
- Companies
- EaseMyTrip, Agoda